CorbynRun is a viral web, iOS and android game built for the General Election 2017. Commissioned by the Labour Party, we launched a week before the elections and achieved 150,000 downloads, 2 million impressions and international coverage that week.
Games are more than just entertainment. They can help us engage, teach, influence, spark conversations and start movements for change. This General Election we used the power of games to make a difference.
CorbynRun was an intense project, having only 3 weeks to complete high-quality and viral content. I was one of the two original founders behind CorbynRun. Being there from day 0, I designed the first concepts, sourced developers from my games network and took executive decisions on resources and game design to ensure the game could satisfy Labour's two goals: virality and education.
Within 3 hours of launch we hit over 15,000 players and got coverage on the BBC, Evening Standard, Buzzfeed, NME and more. In the week of launch we hit 150,000 downloads and 2 million impressions.