Hi! I’m Rosa Carbo-Mascarell.
I lead creative teams to turn
complex briefs into meaningful experiences.
vision setting
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user research
⋆
ideation
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product strategy
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leadership
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documentation
⋆
prototyping
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vision setting ⋆ user research ⋆ ideation ⋆ product strategy ⋆ leadership ⋆ documentation ⋆ prototyping ⋆
Previous Clients
Selected projects
Jitter
Role: Creative Lead
Studio: Improbable
Multiplayer game for Twitch streamers. I led Jitter from its inception, defining the vision, ideating the core experience and shaping the project from early prototyping through to its live release and beyond.
creative direction + game design + ideation + multiplayer
KosmoPop
Role: Creative Lead
Studio: Improbable
I worked with Universal Music Group and JYP Entertainment to deliver the first-ever TWICE virtual listening party.
vision decks + social + music + storyboarding + live
Mochi
Role: Lead Game and Product Designer
Studio: LoveShark
K-pop social platform and dance game. I led the design of Mochi from concept through to launch and live-ops and explored the cutting edge of designing for friendships in multiplayer environments.
start-up + social + game design + music + mobile
Invisible Garden
Role: Co-creator
Studio: Independent
A geolocation audio experience by Tim Phillips and Rosa Carbo-Mascarell. Commissioned by Now Play This for the Somerset House during the London Games Festival 2017.
indie + installation + immersive + prototyping
On the Surface
Role: Creative Director
Studio: Digital Liberties
A narrative mobile game for social integration for the charity The Challenge. The game was available in app stores and used as workshop material.
creative direction + games for good + mobile + pitching
Tools I use
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Adobe Suite
to storyboard and create key videos and images
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Notion & Confluence
to build design wikis
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Unity 3D
to prototype and tweak
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Miro
to brainstorm and explore
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Google Slides
to create beautiful treatment decks
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Machinations
to simulate and prototype
My process
I conduct market research and user interviews to gain a deep understanding of our target.
Research
Brief
I write research-backed briefs that unite teams and give clear directions that will ensure product-market fit.
Either through solo ideation or running group brainstorming sessions, I can come up with and identify winning ideas.
Ideation
Documentation
I know when to create an inspirational vision deck, when to dive deep with design wikis and when to skip ahead to prototyping.
Prototyping
Guiding engineering teams is my go to but I’m also not afraid to jump into engines.
Running regular playtests, rehearsals and delivering feedback is my bread and butter.
Testing
I have plenty of experience running live shows, handling talent and being the showcaller in high-paced live productions.
Release
I love digging through analytics after a release and learn how to improve for next time.
